As the Designer for the UK's fastest-growing drinks brand, led by the innovative Gerry Calabrese son of the world renowned Salvatore Calabrese. I played a pivotal role in shaping the brand’s creative direction. I spearheaded the design and execution of trade show displays, digital ads, point-of-sale materials, digital platforms, and pitch decks, ensuring a cohesive and impactful brand presence across all channels.

 

In addition to leading major projects, I developed smaller assets like menus, brochures, Stickers and flyers to further enhance brand visibility. I also collaborated closely with internal and external stakeholders to drive successful marketing activations. A highlight of my role was contributing to the "Own Your Flavour" campaign at Boxpark, where my creative input helped create engaging experiences that significantly boosted brand awareness.