Core mission was to design dynamic content and assets for sub-brands like Verpackaging, Packaging Direct, and Carrier Bag Shop, ensuring each brand had a distinctive and cohesive visual identity. One of my standout projects was designing an editorial catalog for Packaging Direct, which significantly boosted sales by effectively showcasing their products.

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For Carrier Bag Shop, I produced eye-catching promotional videos and animations that greatly enhanced social media engagement. I also designed visually engaging banners for web pages and digital ads, driving brand visibility and user interaction across Rocaba Group's digital platforms.

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During a major website revamp, I developed intuitive icons to differentiate various packaging options, greatly improving the user experience and ensuring a smooth transition to the new design. These efforts collectively contributed to a stronger brand presence and increased customer engagement.