UK's fastest-growing drinks brand under the guidance of Gerry Calabrese, the innovative mind behind the renowned Salvatore Calabrese Alcohol Company. Spearheaded creativity in various areas, including trade show designs, digital ads, point of sale (POS), digital platforms, small/large format printing, and pitch decks. Additionally, took charge of crafting smaller assets such as menus, brochures, and flyers to bolster activation efforts.

Booklets for viewing: (Signature Serves) (Brand Activation Deck) (Sales Deck) (Briefs)

CLIENT
Hoxton Spirits

Project Details
Marketing & Sales Collateral, Flyer Design, Email Marketing Design, POS, large format printed banners, roll banners, web banners, Presentations

As the Designer for the UK's fastest-growing drinks brand, led by the innovative Gerry Calabrese son of the world renowned Salvatore Calabrese. I played a pivotal role in shaping the brand’s creative direction. I spearheaded the design and execution of trade show displays, digital ads, point-of-sale materials, digital platforms, and pitch decks, ensuring a cohesive and impactful brand presence across all channels.

In addition to leading major projects, I developed smaller assets like menus, brochures, Stickers and flyers to further enhance brand visibility. I also collaborated closely with internal and external stakeholders to drive successful marketing activations. A highlight of my role was contributing to the "Own Your Flavour" campaign at Boxpark, where my creative input helped create engaging experiences that significantly boosted brand awareness.