Trybe (App Design & Visual Identity)

CLIENT
Trybe

Welcome to Trybe - Where parenting meets simplicity! Effortlessly navigate your kids' events, appointments, and everything in between. Founded and created with love, our logo symbolizes this sentiment, incorporating a unique typeface and a house shelter to bring the Trybe brand to life.

I crafted assets that played a pivotal role in steering social media content creation. For the
imminent launch of a new app/website in January, I developed a mock-up website and mobile app tailored for both app developers and website developers. Additionally, I conceptualized and designed an educational e-book titled "Kizzy's House," with the aim of assisting parents in implementing effective money-saving methods for their children.

https://trybe.uk/

Project Details
Marketing collateral, UX & UI, Flyer Design, Email Marketing Design, Logo Design

Social Media Posts 1080 x 1080

A4 Digital Flyer for Newsletter

Designing a distinctive logo for a small startup, laying the foundation for a unique brand identity. I also refined the brand guidelines to ensure consistency across all visual and marketing materials, establishing a cohesive look and feel that resonated with the target audience.

In addition to branding, I played a key role in optimizing the startup’s email marketing efforts. By monitoring conversions, I improved design strategies that led to increased signups and engagement. I successfully transitioned the company from Mailerlite to Brevo, enhancing the efficiency of our campaigns.

I also produced visual designs that significantly improved the user experience for the app, making it more intuitive and engaging for users. To further refine our approach, I implemented targeted strategies, including surveys for unsubscribers, to gather valuable feedback and continuously improve our newsletter content.